Home Business Marketing Made Easy

The only way you can get customers to spend money with your home business is if they know about it, which is where marketing comes in. For a small or just one person outfit, you are not likely going to have a massive advertising budget making buys for commercial airtime during prime time. Regardless of whether you are selling used books, doing consulting or featuring hand crafted jewelry, you need to market your message out there.

Consider the many marketing platforms available to you. If you do something that can only do local business, you should definitely incorporate community possibilities. On the other hand, if your business can be handled online or through shipping, then the Internet is impossible to ignore. You might even wind up doing some of both.

For more locally focused businesses, print marketing can be very successful. Design a flyer and place it on any public bulletin board that you can find with space and permission. Print up several hundred and put them on windshields of busy parking lots, particularly if there are stores similar to your niche. Also have a few hundred business cards made, and keep a few on hand anytime you head out. You never know when a social conversation might present an opening.

The Internet is a primary place for small business marketing nowadays. At a minimum you need a website. You should also have a blog portion on it for regular and fresh updates and content. Support your site with social media marketing, where you gather fans and customers of your business and let them know all that is going on with your business. Run contests and offer discounts routinely, but always make sure you think of them first, always offering content they like and find useful.

YouTube and other video sharing websites offer a unique way to advertise your business, if you are creatively inclined. Instead of just having text advertising around on social media sites, film funny commercials for your business. Maybe even have recurring characters and storyline. If you can get a little following going, you might just get some viral attention to your business.

Track every marketing methods you employ, offline or online. Every time you get a new customer or make a sale, casually ask where they heard about you and what brought them in. Document this, and you will quickly know what works for you and what does not. If a category fails, retool it or just leave it alone. Try and expand on what is successful. Do not stay up late at night wondering why what works does, just thank your lucky stars that it does.

The mediums in which you can market your business from home are numerous and varied. If you are just starting out, choose one and focus on it until it is habitual and comfortable. If you already do some marketing, identify some new channels you can branch out into. In either case, apply what you have learned from this article so that you can make more money.

~Home Base Marketing:This business opportunity is cheap and easy to do. Great to create a partnership with your local small business teaching them how to market their business on line or off line…

The Necessary Good of Small Business Marketing

Marketing is to business as a hammer is to a nail. It is a tool, a necessary function to make the other functions work. Just as a nail won’t go anywhere without a hammer to drive it, so a small business won’t progress without small business marketing to drive it.

Marketing cannot be ignored. More specifically, EFFECTIVE marketing cannot be ignored. Some businesses market regularly but they market incorrectly, and not only is it ineffective, it is a big waste of money. Knowing how to market effectively will be a integral part of the success of your business.

For any product that the creator or owner intends to sell, there is marketing to be done. Of course small business marketing can be much more than the traditional “marketing” we normally think of, i.e., phone book ads or classified ads or the Internet. Marketing can be anything from a conversation on a commuter bus to a prime time television commercial. The key is knowing exactly what marketing is and how it is going to produce revenue for your business.

So what are you selling? You are selling two things: yourself and your product. You will sell these two together, as if they were linked inseparably, because in a sense, they are. When you market, you are also marketing these together, so treat them as if they always go hand in hand.

Every conversation, every agreement, and every work performed will portray, or market, an image of you to business associates and to potential buyers. That image should be of utmost importance to you, because it will dictate how people perceive you. Other’s perception of you will affect your profitability, either positively or negatively.

You cannot have one appearance in person and another in media. Well you can, but it won’t last very long if you do. You must be the same person in every situation. When first building your business, think of your relation to workers, subcontractors, investors, suppliers and buyers and everyone else as a platform that is establishing your reputation. Your reputation will be manifest in your marketing efforts and I can guarantee you that IT WILL AFFECT YOUR BUSINESS DOWN THE ROAD. What you do on day one will surely have an influence on day three hundred and sixty five. And so on throughout your career.

As people learn of your generous personality and honest business transacting they will remember the person they met and dealt with when later they see or hear the marketing of your product. For someone who is always straight forward and goes out of his or her way to help put deals together and make everyone feel like they got a fair shake, there will be people who will always seek doing business with that person.

And it works both ways, good and bad. For someone who cheats and takes every chance to shortchange the competitor or supplier or intermediary, there will be people who will always avoid doing business with that person.

Through focused and powerful small business marketing, you can have a positive influence by concerted effort and it will bring results back to you.

Business Marketing Focuses on Your Target Audience

Business marketing is going to focus on your target audience in such a way that they will not only find out about you but be persuaded to buy from you. Do you even know who your target audience is? Many businesses fail in the marketplace because they focus on a generic message to everyone. This isn’t going to work – you need to make sure that you know who your ideal customers are and target your marketing message directly to them.

The fact of the matter is that consumers are only going to buy from businesses they have heard of. This means that it’s your goal to tell as many consumers about you as possible. The first step to successful business marketing is to determine who your customers are. From there, you can determine how best to communicate with those customers and where they are located. This will ensure you are successful at delivering your message.

Your target audience may be seniors, teens, homeowners, those who live on a college campus or some other audience. Each type of audience responds to different types of business marketing. The goal of marketing is to make people aware of your product or service and make sure that they know its purpose and why they want it. The way in which this message is delivered needs to be persuasive.

If you want to sell more and enjoy larger profits, you need business marketing. The only way to expand is to have more customers. It’s not enough just to get your name out there. You have competition and more than likely, your customers already know about the competition. This means that you have to sell your product even harder. You have to make comparisons and show why you have the superior product or service without making it obvious that you are comparing yourself to the competition.

Hiring a professional marketing company can help you target the right audience effectively. You have enough on your plate so it’s important that you turn your marketing responsibilities on to someone who can effectively penetrate the marketplace. Our business marketing firm has years of experience with business marketing, which can give you the confidence that you will have the correct marketing campaigns created and released into the market so that you can grow your business at the rate you desire.

Marketing is not something that is simple. There is a lot of trial and error involved in marketing. Efforts need to be tracked to see what your target audience responds to. The same marketing campaign that worked last month may not work next month, which means that your marketing efforts need to constantly evolve. When you hire a competent company to work on your marketing, you can be sure that all of this is being done for you so you can focus more effectively on your operations.

Your business has the ability to grow and compete with the other businesses in your industry and in your community, but only if you are marketing. Business marketing firms can help you with all of your marketing needs – including identifying your target audience.

At Pierpont, we know that being a market leader isn’t about having the most press releases, or the most colorful brochures. Leading is all about influence, and we work with you to turn public relations, investor relations, public affairs and marketing services into profit-making strategies.

Spiritual Business Marketing 3 Major Mistakes You Must Avoid

If you are a Spiritual Business Owner who wants to help, heal and reach more people with your talents, gifts, skills and unique capabilities then you really do need to be serious about learning how to marketing your self, a website or a product with integrity and authenticity.

This is how to start truly growing your spiritual business.

You will most definitely want to turn around these marketing mistakes and remember to not only avoid them, but only do what works for you with ease, grace and ‘divine flow’!

Spiritual Business Marketing Mistake Number 3:

Not having a niche or trying to serve everyone and anyone!

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Making your presence known online and offline, is all about having a ‘niche’ that your spiritual business is marketing speaking directly to and solving a problem for.

Sounds simple, because it is!

If you fail to choose a ‘good fit’ niche that you can not only find easily, but will happily pay you, you will never be able to really succeed at authentically marketing your spiritual business.

I say this because, there are so many Spiritual Business Owners out there. Think about it, how many Helping Professionals are in your area, or in the world already?

Now, I am not saying that you must see them as competition in the market place, in fact I am saying exactly the opposite.

These are the people, our fellow human beings, that we can learn from and grow with. Model what others are doing if you see how they are marketing you to can take a similar approach.

Trying to re-invent the wheel is insane, showing how you can add value to the market is common sense.

No, the most important thing you have to remember is to set yourself apart from others. You can do this by stating your definiteness of purpose in life.

As Napoleon Hills says, this is how you set your own price tag in life and business.

He says we need to have a definite purpose in business, marketing and life and make a plan.

This is the master key or first success principle that lays firm foundations to align your spiritual business marketing with how you want to make your difference in the world and still stay true to you!

So again, you need to find a niche, that aligns your inner purpose with your outer purpose in life and that will determine where you can excel.

If you do not do this, marketing your spiritual business becomes a drag and feels like a chore, when in fact all it is finding creative ways to actually get in front of the people who will say a firm yes or a firm no!

This could be using on or offline marketing strategies to market yourself, a website and or a product. That’s up to you and what you feel drawn to.

It might also depend on how you like to connect and build authentic relationships with people.

Spiritual Business Marketing Mistake Number 2.

Rushing the creation process!

How do you avoid this marketing mistake and market yourself, a website and or a product successfully?

Too many Spiritual Business Owners simply try to get overnight success when using the Law of Attraction. They usually want what they want, like yesterday!

This is not going to happen if they are coming from a space of lack. When you get yourself out their and market you want to avoid doing it from a low vibration.

Try to enjoy yourself!

If you are serious about allowing yourself to use the Law of Attraction to succeed in every aspect of life, marketing and spiritual business growth, rushing things will only make things worse.

I know I have used the LOA in reverse because I had serious money blocks!

It is helpful to take it slow and focus on long term success and believe that you have what ever it is your desire now. I’ve being doing this for the last five years!

Once you realize that patience really is a virtue, you will see that it, what ever it is you are trying to manifest using marketing as a strategy for success, will show up on your spiritual path in many unexpected ways.

Yes even the money!

You know deep down, it’s true. I’m sure this is not the first time you are hearing this, right?

It is already created in your vibrational reality and your journey to allowing everything including the money will only get better, if that’s what you say to yourself and act as if by capturing the feeling as if it is happening for now!

Try it!

Spiritual Business Marketing Mistake Number 1: No Originality (urghh!)

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Most of us attend training school to learn or craft and leave it at that!

However, the way in which we were taught to market our modalities has a lot to do with us not feeling like we can branch out and put our own unique stamp on what we do and how we build our spiritual business!

Let’s say 100 massage therapists attend the same training school as you, they got the same information on how to market their business as you did.

NOW they all went out there marketing their business and trying to get clients, repeating what they learnt on that course, and using jargon and technical language. that their potential clients do not relate to. It doesn’t feel spiritual because this has no originality!

How far do you think they will get in marketing?
How many of those 100 massage therapists are going to be in business 1 year on?
And 3 to 5 years on their spiritual path?
You’ve probably heard the statistics of how many small businesses that ‘fail’, right?

Try not to let that scare you!!!

Just know, YOUR main job is, regardless of your modality is to start in business, thrive in business and make a profit!

And this, starts with having your unique SOUL Purpose at the core of everything you do and say to clients, potential clients and referral partners.

Be specific!

Don’t be too afraid to market your spiritual business in a way that feels good to you.

If all 100 massage therapists believed they could market their spiritual business successfully, and earn what they were really worth, do you think they would have gone back to their day jobs?

No!

The BIGGEST reason your must avoid these marketing mistakes is, because if you don’t you are doing yourself and the people you were MEANT to reach a disservice!

Okay, so how do those who have successfully built their spiritual business using authentic marketing strategies and made their way to the top, do it?

They stay true to themselves, know how to use authentic marketing strategies that feel congruent with their purpose in life, delegate, outsource, hire a coach or mentor, get supervision or get support from ‘like minded’ others, invest, test, tweak and measure. Most of all they become fearless in what they do!

It doesn’t scare them anymore, or it scares them a lot less to think that they would not being doing more of the work they love.

They have learnt to turn their vocation into a vacation!

They no longer have ‘Lone Ranger Syndrome’, wearing all the hats in life and spiritual business and going it alone.

It is so important that you don’t try to be someone or everything that you are not, adding to the marketing ‘noise’ by trying to people please, never saying no or working with anyone and everyone who will pay you or not pay you for your services.

You are NOT just another person in your field of expertise, YOU have a unique soul purpose that needs to shine through when you are marketing your spiritual business.

You will need to be original and have your own style to make marketing your Spiritual Business ‘effortless’.

There are so many ways your character can shine through. If you are not sure what your strengths and gifts are, just ask the 5 closest people to you.

Once you are able to do this, you tap into your Unique Soul purpose you begin building solid marketing foundations for your spiritual business, they’ll be no stopping you from succeeding.

If you are able to avoid these simple things, you will be able to really make your presence known in your field and be of service in the world giving what ever it is you are offering.

Most Spiritual Business Owners will admit that these are the simplest mistakes to create, and they made a few at the start of their journey, but if you avoid these from the very beginning, you will be able to really prosper in what I like to call purpose-serving.

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Small Business Marketing From Finish to Start

Normally whenever we think of taking on a project, we lay out the plan and define the tasks necessary to accomplish the goal. Consider something as basic as building a house. The builder and the buyer agree on the basics – number and size of bedrooms, bathrooms, kitchen layout – the eventual “footprint” of the house. It then becomes the responsibility of the architect to develop blueprints which will be submitted to the town or local authority for approval. Once approved, the builder will assign a project manager to move through the steps to completion.

Here’s where small business marketing works best, when the parties work in reverse order. The client (the internal marketing manager or the external business decision maker) needs to embrace the idea of where they want to end up. And unlike the house building example, there are many different choices to define success.

For example, success could simply be defined as a growth in revenue from an existing run-rate to a run-rate with a higher number. For example, lets say the business has been growing 10% a year for the last 5 years, and the goal and purpose of marketing is to improve that growth rate to 20% a year over a reasonable period of time.

Success can be the launch of a new product, a new service, a new solution with a return on investment higher than other launches of the past.

Now to achieve those goals, marketing begins to work, for lack of a better word – backwards. The marketing professional starts at the finish line, incorporating one or more goals that need to be achieved. Marketing looks holistically at the various components that can be engaged in order to handle those project steps similar to the building project manager. However, since marketing activities (also known as the marketing mix) can have varying costs, and different choices require more or less time to check it off as complete.

Here’s an example of a small business marketing process and plan.

Let’s begin with a goal: Grow the revenue by 20 percent over the next 18-24 months.

Why not a firm date? It’s foolish in an ever shifting set of marketing tools and popular formats to set a hard date. Imagine building a plan before Facebook, Twitter and LinkedIn took off. Odds are good that the completion date would be considerably impacted by these “new” mediums of communicating with buyers and influencers.

In this author’s opinion, the center of the marketing universe is a good website. A great website is better, but should be a living tool that adapts to changes in the way people choose to search for information. So a good website will suffice as long as it provides slightly more than basics about the company, the product, the brand, the solution, and a place for visitors to go for information.

Landing Pages must be Clean and Simple (and Device Agnostic)

Inside the website is our landing page(s). A landing page is where, when someone does a search, and finds your ad (more about that later), clicking the ad link brings them to a specific page directly. Thus, they should not have to plow through the history of the principals, the location of offices, awards, past downloadable PDFs, webinar replays, etc., etc., etc. by bringing them to the home page.

Instead, they should go directly to the page on the website that speaks to the topic via keyword(s) that they searched for, and the “bait” used in an ad to get them to click the ad. Most people are smart enough to roam around the website on their own, to learn more about the company if they are interested. But the goal of that landing page is to respond to the SPECIFIC need, and the SPECIFIC solution, which brought them there to begin with.

OK. Let’s assume we’ve got that solid landing page (quite likely several for each of the solutions, products or campaign being run). How did people get there? In a world of literally MILLIONS of pages, how did they find yours?

The magic word is CONTENT.

Content should not be confused with advertising. In fact, advertising posing as content is quickly discovered as such, and harms the brand deeply. Content is education. It is sharing opinions, experiences, thoughts, ideas, successes, and without an obvious goal of getting something in return beyond an acknowledgement that the author is a subject matter expert, and is willing to provide information without a hidden agenda. The altruistic motivation is what buyers crave far more than clever jingles, surveys, puzzles, or quizzes.

Think about your Competitors

Now we move back some more. Who are your competitors and what do they know, do, offer, profess or otherwise claim that whether real or not, is intent in casting their goods in a more favorable light then your own. Often these claims (real or otherwise) are unchallenged, simply because they are crafted by expensive marketing research companies, whose lipstick is more attractive that the pig that’s wearing it.

Look back at who your competitors were not so long ago. Have they truly created something far better than yours, or have they simply done a better job of convincing buyers that you are yesterday’s news. Having been in the IT sales and marketing business for more than 25 years, there are some companies that come to mind that seemed to never be knocked from their throne – WordPerfect, Lotus 1-2-3, Wang, Digital Equipment, and many other – gone or just consumed by other companies. So while others were innovating these companies rested on their laurels eventually being a footnote in the early days of PCs. And one need not go back 20 years to think about MySpace, the Zune, even Napster.

Take the time to evaluate your competitors and create a simple but honest SWOT analysis (S=Strengths, W=Weaknesses, O=Opportunities, T-Threats) so you the marketing efforts can identify the weak spots and attack them.

Putting it all together

The singular most important foundation a business has for marketing is its database. The database (whether in a sophisticated CRM tool, or an excel spreadsheet). In addition to current and/or former clients, it needs to be constantly fed, updated, parsed, and managed or every other dollar or hour spent will be sub-optimized. The database provides not only the contacts, but a history of business/client experiences – both good and bad. And it is the starting point to uncover any real or perceived “warts” potential clients might find, and an opportunity to address them before going live with campaigns.

Now we have all the parts, we need to converge all the actions to drive buyers and influencers to the landing page(s), where we can generate the dialogue and begin to turn clicks into customers. Addressing all of the nuances of email marketing, snail mail marketing, content marketing through blogs, and distribution through social media outlets like Twitter, Facebook, LinkedIn and (especially) Google+. Tie in a moderate budget to generate visits by using Google AdWords and follow up with participation in industry events where subject matter experts are sought out for their knowledge and ideas.

Summary: There are specific steps for small businesses that don’t require an excessive budget or an onboard staff. Instead, a marketing professional whose personality matches your business, with expertise in driving measurement results, can add value, improve business results, and help act as a virtual partner in achieving both short and long term goals.

Ed Colandra is the founder and president of Mindful Marketing Solutions, LLC. Based in the New York tri-state area, Mindful Marketing exists to help small businesses who don’t know where to start, to extend their business by leveraging digital marketing. Ed brings over 30 years of sales and marketing executive roles at IBM Corp., and more recently, assisting vendors in the legal industry.

5 Business Marketing Ideas for Newbies

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy, especially if you still have a full time job (i.e. running the business) or you’re just starting out writing and have a million other things you need to do (like write your next book). The irony here is that if you don’t market, no one will know about you.

Marketing on the internet has become increasingly common if you want to get in the limelight and become successful. But many people seem to bother a lot when it comes to marketing their business over internet because bringing business online is undoubtedly a tiring task.

But be it your B2C or B2B marketing strategy, I have got you covered here by bringing along some really amazing business marketing ideas together that you should surely take a look at if you are planning to take your business online.

Build Your Fan Following

What else you need more than someone speaking positively about your brand? Being new in the business need a lot of hard work to develop a customer base but with the internet, it has become easy to build-up your fan base and expand your business.

Building a fan base is one of the best business marketing ideas and is important to the success of business because when you start your business, you want to be heard aloud and need people who talk about you and your brand so that your voice could reach out to your customers.

One good reason of having fans is people nowadays not only believe what you are selling, they believe what everyone is talking about.

Therefore, fans out there can not only take your marketing message to your customers but can also turn out to be your potential customers in the long run. So you must invest in building fans.

Add Product/Bloggers Reviews

Product reviews are a great way to clear all doubts of your customers and build trust when you are new in the business. It sounds little tiring but yes, if you find a few bloggers from your industry and ask them to write product reviews, it will drive you pretty abundant traffic. All you have you do is provide a complimentary sample to bloggers and have them write a review on their blog.

BeaytyPedia is specifically designed to reviews and rate cosmetic products that actually work.

Initially two blog reviews mean you’ll have eight product reviews in a month, and that’s pretty awesome business marketing idea to develop trust and credibility in the business market.

Stay Ahead With Amazon Optimization

I’m a big fan of Amazon Optimization because it really works and a trend has been noticed that product search during past 7 years has been shifted from the hands of Google to Amazon directly. So Amazon could be a big platform to market your product right away and get found. All you need to do is check for your keyword categories and threads and replace your keyword with a long tail key phrase.

Bring it on Social Media and Your Blog

Are you just in the beginning phase of setting up your business and already running short of time when I’m asking you to manage a blog and appear on social media? It has its risks, but it comes with rewards as well; reward in shape of lots of traffic and leads. And that’s what you want right?

The best way out is to think blog and social media as one of your promotional campaign that will bring you more and more traffic. Invest time in writing blog post related to your industry trends and upcoming products. To add spice, you can come up with inspiring out-of-the-box blog sections.

Social media is another one of the proven business marketing ideas because in this era of globalization, you want to have people know about your brand and interact with them on social platforms. This doesn’t at all mean you need to appear on all social platforms; rather, all you need to do is find out a suitable and relevant platform that your customers are more likely to use.

Try the Traditional Email Newsletter Technique

You might have heard the proverb, “out of sight, out of mind.” And that’s true in terms of business as well where your customers are showered with abundant products and services everywhere on the internet, television, radio, through podcasts and many more, so you can never expect your customer to remember you.

Know that success is not only constrained to making big difference only, small continuous efforts bring more positive results. A newsletter with opt-in button will remind your audience of you over and over again and it can pay off in big ways.